The Fallacy Of Internet Clothing Research

June 24, 2014

Research has become relatively easy. You can just type in what you’re looking for and find it in an instant. The hardest thing now is the edit. Internet fashion has become this all-consuming beast which regurgitates fashion images with little regard for merit or relevance. Everything becomes elevated. I’ve come to really appreciate the make of a garment, the technology within it, the story behind it. The things you can’t see on Tumblr.

Michael Power, 2014 graduate of the famed Central St. Martins postgraduate fashion/design program, on the fallacy of internet clothing research.