London Fog: The Thrifty Trench (and Mac) Coat

March 28, 2013

London Fog: The Thrifty Trench (and Mac) Coat

Since spring technically started a week ago, that means it’s time to transition away from heavy wool overcoats toward coats that will protect you from rain showers.

Derek wrote up a great post on where to find a high-quality trench or mac, and I disagree with none of it. But if your budget is significantly smaller or you’ve struck out trying to snag a vintage one thrifting or on eBay, then consider a cheaper alternative: London Fog.

The company started in 1923 and eventually provided clothing for the U.S. Navy in World War II. Unfortunately, the company went bankrupt in the late 1990s and currently its name is being licensed to put out products with its label, but having seen their current products in person I think the retail price is far too much for the quality.

The good news is that you can find legions of their vintage coats in thrift stores. And if you can’t make it to a thrift store, you can pay a bit more and check eBay – just search for “London Fog trench” or “London Fog Mac”. The one I found above is $35 shipped and has a zip-out liner, too.

Admittedly, these aren’t as nice as a Burberry or Aquascutum, but they function perfectly well and should hold you over until you find something nicer.

Currently, the three I found thrifting are sitting in my closet and I wear them every spring. I believe I paid somewhere between $5-$10 each.

There’s no reason you shouldn’t be able to stay dry on the cheap.