When it comes to men’s fashion, there are three eternal questions: when is the next Mr. Porter sale, are Common Projects worth it, and why do LL Bean’s ads always look like they’re advertising some medicine that may cause death?
To these questions, our answers are: right now, maybe, and we don’t know.
LL Bean was founded in 1912, which was before the invention of medicine. And yet, every one of their ads looks like it’s promoting a pill that may cause stomach pain, internal bleeding, and possibly death. Let’s take a look:
*pleasant music starts playing*
Narrator: “If you or someone you love suffers from claxobeantophia, know there’s help.”
“Bean Outsider is a once-a-week medicine that’s easy to use and comes in a pen.”
“Do not take Bean Outsider if you have a personal or family history of being alive.”
“Side effects include nausea, diarrhea, vomiting, stomach ulcers, severe changes in behavior, hostility, agitation, and a sudden urge to kill people. Some patients report trouble sleeping and having vivid nightmares. The most common side effect is death.”
“Ask your doctor if Bean Outsider is right for you!”
*music fades out*