The Uniform Arms Race In The Times

November 21, 2013

We established a uniform progression program in 2009 where we laid out for the next few years a series of uniforms we’d introduce to complete the traditional uniforms. We use them to create stories and as a brand-building and retail opportunity.

Miami Heat Chief Marketing Officer Michael McCullough, who may or may not be the worst person in the world, describing why the team has NINE uniforms in this fascinating piece on the uniform arms race in the Times