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Archives for Alpinists: Patagonia Documents Its Early Designs

June 22, 2017

Archives For Alpinists: Patagonia Documents Its Early Designs

I love when brands get serious about their archives. Levis has had a professional archivist since 1989, but Patagonia (to…

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A Look at LL Bean’s 100 Year Old Archived History

March 28, 2016

A Look At LL Bean’s 100 Year Old Archived History

It takes a lot more than just history to be a heritage brand. Abercrombie & Fitch, for example, is an…

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