Put This On Season 2, Episode 1: The Melting Pot

March 14, 2012

The ‘Lo Heads

Meet the ‘Lo Heads. With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made “aspirational apparel” a lifestyle. They once had to boost their Polo from stores and fight to keep it on the streets. Today, their culture is worldwide, promulgated by hip-hop. Their hero is Ralph Lauren – a working class New Yorker who understood that the fantastical power of style can be transformative. Dallas Penn from The Internets Celebrities, a dedicated Lo Head with a collection of over 1000 pieces of Polo apparel (and former member of the Decepts crew) takes us on a tour of this remarkable fashion subculture.

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