The Secret World Of Fast Fashion

March 24, 2014

[O]ne of the most striking hallmarks of the fast-fashion era is the rise of the YouTube ‘haul’ video. A typical haul video—so named for the overstuffed bags of clothing one can purchase from a fast-fashion outlet for relatively little money—shows a young woman, just home from shopping, pulling out new purchases and showing them off for the camera. The videos exemplify the new dynamics of fashion consumption in America: the sheer cheapness, the low barriers to gratification, the disposability of stylish clothing. As one star of a haul video recently said, ‘I bought these jeans just because it was a $6-denim day at Forever 21.’