A Controversy Over The Tone And Content Of Gadget Blogs

November 20, 2012

In this view, the writer’s job is not to share insight or perform acts of journalism or entertainment, but more a kind of PR filtration duty for a specified “community”. The process of turning industry news into blog posts even has its own quasi-formal language: engaging and sufficiently stripped of marketing to be readable–with a hint of snark to establish that all-important critical distance!–but punctilious in its servicing of reader expectations.

Rob Beschizza at BoingBoing’s analysis of a controversy over the tone and content of gadget blogs… and let’s just say that what he wrote might not only apply to gadgets…